B2B eCommerce Marketing Strategies

A comprehensive marketing strategy is necessary for any B2B eCommerce website. By nature, all its potential customers are online, so they must be able to find, engage, and transact easily with the B2B eCommerce website. The marketing strategy will lay out how the eCommerce website will reach out to its clients.

Contact center

Clients value communication and expect a B2B eCommerce website to always be reachable and helpful. This requires an omnichannel communication platform through which customers can reach the business through voice calls, SMS, social media, emails, and more. They also expect to have access to resources that can help them solve problems by themselves. This includes FAQs, how-to videos, troubleshooting pages, and more.

Account-based marketing (ABM)

ABM is a relationship based strategy to create a personalized experience for clients. Having an experience tailored for each client allows the platform to develop bespoke product mixes and price offerings for each client. ABM is critical to B2B marketing as each client is usually a high sales value customer.

Content production

The very content on the website is a crucial branding and selling tactic. Content entails all media within the site and includes text, video, images, and audio. The content is critical in forming an informative, navigable, and professional B2B eCommerce website. Furthermore, having a good content strategy enables the website to have good search rankings. This will include having a blog, podcast, instructive videos, product guides, and so much more.

Ratings, reviews, and testimonials 

Ratings, reviews, and testimonials are the digital equivalent of word of mouth. They are a powerful marketing medium that uses the strength of the community's experience with your B2B brand to gauge its trustworthiness, reliability, and effectiveness. They can be posted on the B2B eCommerce website or third-party websites.

Email marketing

Email marketing is still the most popular and effective form of digital marketing. The advent of robust data collection and analysis tools has made their personalization far much more effective. It is also a great way to deliver new offers, promotions, personalized deals, and content right into the client's inbox.

Loyalty programs

Incentivizing behavior is an effective way to build long term relationships. B2B clients typically place large bulk orders, so in the long run, incentives have a real financial impact on their operations. 

The future of B2B eCommerce

The world of B2B eCommerce is becoming less clunky and more nimble and agile. Businesses must be innovative, intuitive, and effective at every interaction. Advancements in communication, data collection, data analysis, and logistics have all been supplanted with AI to provide even more powerful solutions. Export Portal is one of those solutions – we provide our users with everything they need to trade securely and confidently with people from all over the world. Register today to gain access to all our benefits.