Embracing Mobile Technology in B2B
Luckily, we now have a variety of tools at our disposal that make integrating mobile technology in a B2B organization much simpler. Come take a look at our article to learn more about these tools.
Businesses nowadays must find ways to improve their efficiency without compromising the time it takes to deliver the perfect product or service. Fortunately, we have various tools at our disposal that make using mobile technology in a B2B organization much easier.
Apps
The most obvious one would be the apps that make our work easier. Workflow and productivity apps on our mobile can help us track what our colleagues are doing, reply, give feedback, and be creative on the go. The most popular productivity apps include Todoist, Evernote, and Trello. In addition to helping you organize, some of these apps can help us see what’s happening within our businesses in real time, and help us collaborate on projects with B2B partners. B2B businesses can also create apps for their followers to use and access products and services.
Payments
We're in the business to make money. It is critical to make collecting money across borders as easy as possible. When it comes to paying contractors and partners, B2B companies should aim to use the most convenient platforms. Bank accounts and cards can be linked to mobile payment apps such as PayPal.
Networking
There is plenty of research pointing to the benefits of mobile networking for B2B organizations. Perhaps what hasn't been stressed enough is where to go to do this. Mobile professional networking sites for B2B firms exist for many industries and niche markets. These are the places where individuals go to conduct business and build new relationships for the future. Popular ones, such as LinkedIn, are expected, but B2B companies should also look for industry-specific networks.
Advertising
Nearly three out of every four purchases today are made on mobile. This makes mobile a must for B2B advertising. Platforms like Twitter, Facebook, YouTube, and Instagram offer affordable advertising where campaigns can easily be set up, monitored, and paid for on the go. Mobile also makes it easier for potential clients to click to contact or purchase without spending too much time. They can learn more about your product and get resources delivered to their phones.
Learning
Consuming bit-size information on your mobile device makes it easier to learn practically anything. B2B entrepreneurs can learn anything from coding to a new language, allowing them to interact on a more personal level with clients from all over the world. Furthermore, Google, LinkedIn, and the majority of the major internet businesses have compiled knowledge on how to master their platforms and make them available for free.
Mobile has become indispensable for B2B businesses and its impact will continue to grow as more people use smartphones. Combining this with a good marketing plan will set up your business to adapt to the future even as the tech landscape continues to change.
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