How to find new customers and increase sales when the economy is struggling

When you go online and search for ways to increase your sales, you’ll find thousands of different tips and strategies, each of which is more overwhelming than the last, and none providing real solutions. The worst part? You’ll likely be reading out of context strategies that might not even apply to your industry or market.

In this article, Export Portal dives into simple strategies you can follow to acquire new customers and increase your sales when your country’s purchasing power is low.

It’s important to understand that no matter what strategy you follow, it is all about understanding what resources are at your disposal, use them effectively and efficiently, and take action.

1. Know your ideal customers

This is not a strategy per se, but before sales can happen, you need to understand who is more likely to buy from you, so you don’t waste resources going after hard sales.

To make it easier, here are four questions that will make it easier to determine who this potential customer is:

    • What does your product do for your ideal customer?

    • What is their age, education, occupation, or business?

    • Of all the benefits you offer, which are the most important to your ideal customer?

    • Where does your customer live or work?

Take your time when answering these questions and do the appropriate research.

2. Use the power of referrals

When it comes to getting new customers, don’t forget your most valuable asset: your current customer base.

Your customers are people and businesses that have already bought from you. They trust your brand, like your product, and have a vast network of their own.

But before you start calling everyone, make sure to ask the right person.

These are:

    1. People that have bought from you several times

    2. Customers that you have been in contact with

    3. People with at least one month of working with you

3. Collaborate with local influencers

Social media marketing is super useful in finding new clients. And no, it doesn’t have to be expensive. Find the right influencer that has an audience around your industry and ask for collaborations. It could be a bundle of your products, an interview, or something intangible but with intrinsic value. But remember, for influencer marketing to work, it has to benefit you both.

4. Explore different forms of advertising

Traditional advertising, such as radio, local newspapers, and television, is a great channel to connect with new audiences, especially in countries where not everyone has access to the internet. Of course, you need to study what channels your ideal customers are already using so you make sure you are in the right place.

5. Network using Export Portal

Our online international trade portal is filled with entrepreneurs, business owners, and enterprise-sized companies looking for partners and suppliers to help them bring new products to their market or to fill the demand they already have. This means that you can access customers from a much more stable economy, which aids the sales process even more if you find the correct partner.

Of course, International trade comes with risks that you need to learn how to avoid.

That’s precisely why we put so much effort into creating a comprehensive hub full of guides, articles, and our proprietary blockchain technology to help you secure each transaction and document. Learn more about what we have to offer and register for free today!