How to Leverage B2B Marketplaces for Brand Awareness

Nowadays, brands all over the world are competing for the declining attention span of customers. Every day, the average consumer is exposed to 14 different ads while they scroll through Instagram, watch a video on YouTube, or read their favorite blogs. 

With so much competition, marketing budgets are going up, setting the bar of entry higher and higher.

However, there is a simple solution that can give you the boost that you are looking for without breaking the bank.

Marketplaces are becoming increasingly popular as consumers, including B2B buyers, prefer to use these platforms to compare prices and make transactions. Of course, B2B marketplaces can bring different challenges to businesses, but if you can take advantage of what they provide, you may be able to gain more than you risk.

Create a Marketplace Marketing Plan

For an online marketplace, a proper and effective marketing strategy will significantly affect a company’s growth and sales. In order to maximize its potential, a marketing plan should include AdWords and search engine optimization (SEO), A/B testing, a content marketing strategy, engaging content, use of social media platforms, and more. 

Stand Out From Your Competition

Analyze your competitors beforehand to find a way to differentiate yourself. Buyers will look at all the best options before making a decision, so be sure to provide high-quality pictures and well-written descriptions. 

Because it is easier for customers to make comparisons online, allowing your products and services to stand out will likely lead to more conversions.

Connect Your Brand to Build Trust

B2B Marketplaces work hard to create a reliable reputation. Thus, as a seller, you need to meet certain standards to be part of the network.

You can use platforms like Export Portal to make sure that all your processes and products pass quality standards. Export Portal uses proprietary blockchain technology and is hyper-focused on security, verifying all users in order to create a trustworthy space for companies to complete global trade transactions easily.

You can use this platform as a way to show your customers you are the best choice without having to develop new services from scratch. Make sure to check it out today!