Online Resources Your Business Isn’t Taking Advantage Of
Did you know that the Internet is brimming with various online resources to assist small businesses and help them thrive? Here are the top resources your company should be using right now!
The Internet offers an abundant amount of resources to small business owners. If you aren’t taking advantage of them yet, we are here to give a nudge. Here are some of the most popular tools available for free online:
MOOCs are created by universities to offer valuable knowledge to small business owners who might not have the time to complete a full university course. These courses are accessible to all, meaning there is no admission process, enrollments are unlimited, and they are delivered entirely online. They are also typically made up of pre-recorded video lessons, assessments, readings, and discussion boards and can include auto-graded quizzes and peer-feedback assignments. You can take MOOCs on course providers like Coursera, edX, FutureLearn, and Udacity. Google courses are another good option, which are tailored to small businesses and cover everything from search engines to glocalization.
Talking about glocalization, you really need to focus on making it easy for potential clients to find you through search services. Luckily, this process is quite simple. First, enlist your business, address, and phone number on free tools like Google My Business, Google Maps, Yelp, and Bing Places for Business. Next, add your contact information, keywords, and open hours. This will help users looking for your products and services to contact and locate you without a hitch.
With many businesses trying to market online nowadays, the challenge is how to navigate through the mass networks and track all the messages you are putting out there. Social media management tools like Hootsuite and Buffer will help keep your feet on the ground. Networking with other businesses is crucial as well, so join online trade platforms and professional and industry networks that offer both horizontal and lateral connections.
Lastly, use collaboration and workflow tools within your company and with external partners to make work easier. Fortunately, there are plenty of them: Asana, Slack, and many others allow you to exchange messages, files, and creative ideas with various users. Moreover, if you use crowd-funding platforms, your innovative ideas will ultimately lead you to where the funding is and attract many investors.
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