Consumer Electronics in Cameroon
Sales of electronics devices for entertainment, communication, and office use are on the rise with increasing incomes and rapid urbanization. Lifestyle electronic consumer consumption is evident in areas like gaming and savvy techies who’re trying to keep up with the latest developments in technology. Interestingly, both extremes of the age demographic are using more electronics as more parents buy tablets for their children over five and people over 50 catch up.
There are more places to buy flat-screen TVs, radios, game consoles, phones, laptops, speakers, refrigerators, and washing machines in Cameroon. Still, the real winners will be those who can sell new appliances at affordable prices. At the moment, second-hand goods flood the market through informal channels serving a growing market. Few reliable names can deliver at a consistent level in a country where growth will only rise. While many consumers have an idea of the brands they want, there’s still a need for distributors on the ground they can trust to deliver. Distributors need to understand different budgets and different needs, which usually range from the consumer who wants a cheap, functional product to the educated consumer who sometimes is loyal to a particular brand. Consumer electronics are the top-selling items on Cameroonian eCommerce sites like Jumia, and one of the top things when they buy from eCommerce sites that ship to Cameroon.
Cameroonian buyers are still primarily looking for things that will improve their lives, connect them to work or friends, and help them accomplish tasks. Still, there’s a thriving subculture of hobbyists who enjoy activities like gaming, hoverboarding, and engineering. Consumers like these almost always organize themselves into communities to learn and grow their passions. It’s a niche market with excellent opportunities for sellers, as the needs of these groups are often overlooked. Once they find a reliable supplier or repairer, they’re likely to stick with them.
The big manufacturers like Apple, Samsung, HP, Toshiba, Dell, and Sony still attract many consumers but have been supplanted by cheaper products often manufactured in China that carry out the same functions. There’s still time before a local brand can compete in the consumer electronics market. However, artisans and small producers make simple appliances and creative devices sold for their price or ornamental value.
This means that the consumer electronics industry is one that has high demand – companies who produce these products would do well to make note. Export Portal makes it easy for you to connect with interested buyers globally. For everything you need to trade confidently all over the world, register with us today.