eCommerce startups that put in the time can always find a unique product or customer base. For SMEs trying to find that small group of loyal clients to sell to, here are a few tips on how to find your niche.
What do you have to offer? The big companies will beat you at their scale, but you have a chance to fight in your division. People are looking for custom products and unique experiences that the big players can’t give. Assess your skills, research the market, and highlight where these two meet. Keywords and trend tools like Google Adwords will show what people are searching for in your industry and your town. Research your competition to see what you’re up against, and note areas you can build an advantage over them.
Your product should be something you’re passionate about. Niche clients tend to be a passionate conscious bunch with much information to inform their decision-making. They’ll see through a product or marketing content that lacks passion and dedication. One of the perks of catering to a small audience is the ability to engage with them, which is crucial to growing your brand. Put in the hard work, and results will follow.
When considering niche products, you could test the market by selling other people’s products through your website or dropshipping. This can provide you income with minimal risk and check your ability to manage an online business. eCommerce startups can build a following before they start to offer products for sale, and gauge interest before making further commitments. Try different messaging and marketing to decide whether to stick or move on to another product.
Once you pick relevant keywords, increase your visibility online by creating keyword-reach content. Consider taking advantage of paid ads where there’s less competition for specific keywords, as this would amplify your reach.
Remember to stay creative, try out new product ideas that’ll match unique audiences searching for individual products. Introduce variety, add value, and respond as quickly as you can.
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