Advertising Tips for SMEs during COVID

The coronavirus pandemic has changed the business landscape everywhere. As infection rates decrease and lockdown measures ease, companies are doing their best to get back to work and rebuild their businesses. This leads us to ask: what should small and medium-sized enterprises (SMEs) focus on when advertising their business during a pandemic?

Think about COVID but don't talk about it too much

People are tired of hearing about the virus. However, businesses still have a responsibility to protect their employees and their customers. Wear masks, provide disinfection, and respect the social distancing rules. There is no need to communicate your response to the public continuously, but people will feel safer by seeing some action.

Go digital to improve your offering and efficiency 

The use of digital tools has seen a massive increase during the pandemic. People are video chatting meetings, buying goods online, and paying cashless. SMEs should adopt this shift to improve customer experience and increase efficiency. Most of the advertising should be on digital platforms since they make it easier to control marketing spend and evaluate the KPIs of each marketing campaign, enabling more budget control and marketing planning. 

Create easy access and increase marketing spend

Businesses must keep advertising, especially in times of crisis. There is still a high demand for most products and services, but people may not know how to access them. Create a way for your customers to access and engage with your products and then ramp up your marketing efforts.

Change your advertising strategy

Can't hold physical seminars anymore? No problem, hold a webinar instead. Look at how other businesses handle the crisis to get ideas for your own company. Marketing managers need to come up with new ideas because many of the traditional channels may not work in the digital future.

Change your mindset and be proactive

The COVID pandemic is not going to be over anytime soon. Instead of waiting for it to go away, adopt a proactive mindset, and find a way to deal with it. Who knows, efforts to deal with the pandemic may end up changing the company’s future.

Learn More With Export Portal 

Export Portal is committed to supporting SMEs around the world during the COVID-19 crisis. For more information on how to manage your company during the pandemic, make sure to check out our website.