eCommerce Trends That Are Powering Online Retail Forward
With the recent emergence of big data and predictive analytics, it's safe to say that this trend will continue in ecommerce. Read on to find out what are some of the most powerful trends
Today, merchants are developing or enhancing their eCommerce businesses to cater to their customer’s needs. While eCommerce is an ever-evolving industry, various trends will impact business in the future, as seen below.
Augmented Reality Actualizes Online Shopping
Augmented reality (AR) has revolutionized the eCommerce industry. Shoppers can leverage this technology to view the items they are searching for, helping them make an informed decision. AR impacts the shopping experience in some industries like home decor and fashion since customers can experience their preferred items before receiving them.
Rising use of Voice Search
The popularity of smart speakers continues to rise as more people own them. Shoppers are also relying on voice assistants to facilitate task completion. According to predictions, 75% of American residents will own a smart speaker by 2025. This means the number of online shoppers leveraging voice search will rise tremendously. With this rise, eCommerce businesses will get an opportunity to integrate keywords in their content to boost sales and attract more customers.
eCommerce Entrepreneurs can Leverage Artificial Intelligence (AI) to Learn their Shoppers
Machine learning and artificial intelligence enable customers to enjoy a personalized and automated shopping experience. AI is constantly collecting data on customer actions, like how they shop when they buy certain products and their expectations about a service or product. AI is a complex technology that can’t be recreated in-store. Speaking about AI, The Digital Outdoor’s editor-in-chief, Ron Smith,
“People want to know that brands care about them, and AI will be programmed accordingly. We have currently seen the opposite behavior on social media, where AIs learn from humans’ more negative remarks, but it’s highly likely that consumers will crave the impact. If bots can learn how to form sentences to convey an emotion, companies can soon teach them to offer comfort and products based on customers’ moods.”
Big Data Facilitates the Creation of Personalized Experiences
Today, more customers understand that eCommerce websites collect their personal data, putting them at risk. As a result, experts differ on the advantages of big data and its impact on the personalized shopping experience. Some experts have varying predictions on how personalization will evolve amid data concerns.
Kensium Solutions’ Conversion Rate Optimization Expert Luis Catter says; that as technology companies grow and incorporate more services in-house, personalization will crawl to the internet of things. Apart from seeing suggestions on shopping platforms, or searches, he continues, we will see them on doorbell cameras and thermostats. Still, with part of the legislation being authorized, you will be able to bow out of these suggestions.
While these trends will revolutionize the eCommerce industry, not all of them are ideal for your specific business. As an entrepreneur, you must learn how to identify the best trends that meet your business needs, boost sales and increase ROI (return on investment) while enabling you to beat the competition.
Work with Export Portal
At Export Portal, we understand how difficult penetrating new markets can be. That’s why we have collaborated with different experts to keep you informed and updated. Check out our site today and learn more about how we can help you expand your online export business.
Comments 1