How Augmented Reality can propel eCommerce growth

One of the biggest challenges for e-commerce businesses is finding a way for consumers to preview products in their homes. A large number of sales are often canceled or delayed because of the shopper’s inability to envision themselves using the product. But one effective way to bridge this gap significantly is the implementation of augmented reality (AR) on eCommerce websites. Here are three major reasons why AR has the potential to propel eCommerce growth:

1. A More Engaging Customer Experience

Customer engagement can increase by a huge percentage with AR. AR helps customers make an emotional connection with your brand, and allowing users to visualize the products they’re considering in the context of the physical space they’re going to be used in can lead to an increase in purchases. This connection also makes customers more loyal and will encourage them to keep coming back to your store. Even if they fail to make a purchase during the first visit, this high level of engagement will leave a positive impression.

2. Customized Shopping 

Most buyers like to explore a variety of choices before making a final decision. With AR, customers can experience this virtually from the comfort of their homes. Customizations involving colors, designs, patterns, and much more can be explored with AR without the use of an app. 

3. More Time Spent on Your Website 

Today, most online stores offer instructional videos on several products in order to help potential buyers better understand the item. With AR, not only can they interact with the product, but they can explore its functionalities as well. An average online shopper spends roughly two minutes online before making a purchase, but with AR, that time increases, along with the chances of them completing a purchase.

Companies around the world are quickly realizing the advantages of leveraging this new technology to enrich their brand experience and improve customer engagement. They are doing this by bridging the gap between online and in-store brand touch-points, providing a more immersive experience, which can reduce time and increase conversion rates. Thus, if you want to get ahead of your competitors, AR is a must.

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