How to Sell Agricultural Products Online | Small Farm Tips

Many farmers won’t put themselves in the eCommerce category. Still, like every other product, farm products can be bought and sold using the same technology that has transformed the nature of small businesses around the world. Whether selling to your local community or exporting to different countries, here are a few tips on how to sell agricultural products online.

Establish an online presence

An online presence for farmers is just as vital as any other modern business. This is their space where they can grow their brand, share the benefits of what they sell, and attract new customers. Luckily for them, some of their clients are as fascinated by food as they are with rural life. Pictures and stories could go a long way towards establishing a reputation online that will enhance their ability to sell. Think this a bit too much? Well, there are simple online tools that will help you find your way around and many platforms out there that will cater to your specific needs or ability. A social media account is the easiest to set up, and if possible, a website will give you a home to display content and the opportunity to sell directly to your customers. Don’t be shy to stand out with a logo or personal branding that differentiates your produce.

Pro tip: Be sure to add your contact details and client testimonies.

Join seller platforms

Video lovers go to YouTube, seekers search Google, and those looking for farm produce online they visit..? Okay, that’s what you should find out. This is crucial because you really can’t compete with the millions of visitors these sites welcome every second. Finding an online marketplace and selling through it is vital for any business trying to increase sales. Some like Export Portal will help you sell to other companies and retailers, while others will help you sell directly to consumers. Reviews from your clients on these sites will reach more people and fetch more clients. It will also make you familiar with what your competitors are offering and their price range relative to the quality of their goods. Some seller platforms can help with the storage and delivery of your products.

Pro tip: If you’ve got the budget, reach more people through advertising.

Online stores and payment method

Setting up an online store where customers can place their orders and checkout means you get paid. Research online payment solutions that are convenient for you and ensure you can receive the most used currencies. If you’re using a seller platform, you won’t have to worry much about that, but several exist that can be easily attached to website and landing pages. Some of them will go as far as helping you with your accounting issues. Once completed, delivery is the one thing you want to get right.

Pro tip: Research to ensure all paperwork is available, mainly if you’re exporting.

Learn More with Export Portal

At Export Portal, we give our users everything they need to be successful in international trade – from education and information, to marketing, to connection, to payment, to order completion. Be sure to subscribe to our newsletter for more updates and the latest information.