Are You Ready to Go Global?

Expanding your business globally is exhilarating and exciting, but also terrifyingly confusing. Business expansion means you need to accommodate a growing staff by opening new office spaces in different parts of the world.

But these problems can be looked at as good problems to have because this shows that business if doing well, and you have the financial ability to expand into foreign markets.

So, if you’re at this point in your company’s life, congratulate yourself and your team because you all are doing an excellent job. Now, the question is, “Are we prepared to expand internationally?”

Global expansion needs a lot of work from your team, especially when you start getting new customers in different countries. A thriving international venture means more income, diversified revenue streams, and an increase in global brand awareness.

To make sure your company is ready for this new chapter, here are five questions to ask yourself if you’re prepared to go global.

1. Why are you expanding your business?

For many businesses, growing revenue is the main reason for expanding to international markets. Don’t overthink about the potential of making more money when considering going global. Think about why you handpicked the markets you chose and how your product can best serve those markets.

2. Have you developed an international business plan?

You now know why you’re expanding your company. Now you need to know how you’re going to grow your business internationally. Here’s a PRO tip: When expanding globally, imagine your business as if you’re starting a new business. Research rules and regulations on how your company will successfully function in a new environment. Don’t take anything for granted. International business can be very complicated.

3. Did you research the country’s culture you’re expanding to?

You might have successful campaigns across the US, but your strategy may not work in a different country. eCommerce is different than opening a new shop in a new country. If you are serious about expansion, you need to research the culture of the country you’re targeting to expand to.

4. Is your website optimized for international SEO?

As you may know by now, different countries have different norms which translate to different techniques and keywords to optimize your website. Developing a website for a specific country may be your best bet for reaching non-English-speaking consumers. Creating country-specific landing pages is another option for you and your company.

5. Is your team ready to handle international leads?

You’ve carefully planned out everything your business needs to grow and expand into new territories. You know the culture, laws, and business practices. You’ve developed new ways to sell your products to new consumers. You’ve trained your team to respond to anything they may face when it comes to dealing with an international market. You know your business is prepared to go global.

Whether you answered “yes” to one or all five questions, it’s always good to know that you have a helping hand when it comes to international business. Export Portal is a trusted platform that will guide you every step of the way. Our website provides marketing solutions to optimize your company on a global scale. Register today!