Reaching Globally to Reward Locally: The Smartest Strategy for SMEs

In one of our previous blogs, we discussed several trends that small and medium enterprises should take note of in order to succeed in the new year. In this blog, we’d like to focus on one of those topics in particular, a topic all small businesses should focus on if they wish to achieve sustainability: Global Reach

That can sound daunting to a company composed of only a handful of people, it can even seem impossible to an entrepreneur running their small business out of a garage. Most SMEs have trouble getting their name out to more than just their close friends and family, as far as they’re concerned, appealing to the entire world is a bridge they won’t have to cross for a while.

It’s an understandable concern, but Export Portal is here to help you conquer that fear. That bridge is closer than you think, and not only is crossing it the key to making your business thrive, but putting it off only puts your company at risk.

It’s no secret how difficult it is keeping a small business afloat, which is a shame, seeing as so many people depend on small businesses so dearly. While major corporations appear to dominate the markets and rake in the profits, SMEs are still responsibly for a considerable share of employment and revenue. They keep communities alive, they add variety and competition to otherwise stale industries, and on top of all that, they give hard working people the chance to build their own careers.

SMEs are a necessity at the local level, and their positive effects ripple throughout the entire world economy. However, it’s important that SMEs grow so that they can create bigger and stronger ripples, otherwise they’ll end up stuck in stagnant water.

That is to say, SMEs cannot continue to benefit on the local level unless they expand their reach and bring in more business.

We’re lucky to be doing business in an age where expanding one’s reach has never been easier. With the internet and the abundance of digital tools and services available on it, even the smallest operation has the means to make a big impact. Social media marketing campaigns and industry-wide mailing lists are not bound by borders of countries, and when managed properly, they can connect customers with companies from every corner of the globe.

Advertising firms in Europe can be contracted to design marketing materials for production companies in Africa, who in turn are hiring shipping companies in Asia to transport their products to distribution companies in North America. There’s so much that small businesses can accomplish by working with partners in different countries, and it all reaps benefits for their own local communities. When we all meet the needs of our neighbors, we all enrich our own homes.

The hardest part of all this used to be building the connections themselves, but now even that is easy, thanks to Export Portal.

Our Global Trade Hub brings together buyers, sellers, shippers, and manufacturing companies from countries across the globe, uniting them in a network of trusted professionals. We thoroughly authenticate and verify all parties, ensuring that only legitimate businesses gain access to the specialized ecommerce tools and unique B2B opportunities offered to our exclusive members. In addition to the team of international trade professionals offering their expertise, as well as the legal assistance granted to members navigating confusing tariffs and contracts, we’re even developing our own Blockchain Technology, so our members will be a step ahead in this ever-evolving market.

You can learn more about the benefits of Export Portal here, and you can start enjoying those many benefits by registering your company here. Show the world what your business has to offer, and show your community the support it shows you.