SME Spotlight | Glider Group

At Export Portal, our mission is to help SMEs navigate the world of international trade confidently and safely. That’s why we’ve started our SME Spotlights – to highlight users who are not only exemplary and have received great feedback from users but have stories we think need to be shared.

This Spotlight, we will be featuring the Glider Group, a company based in the Russian Federation.

The Glider Group is a manufacturer of chairs with a proprietary pendulum motion that makes their products exceptionally smooth and long-lasting. The mechanism itself is not new, but in the manufacture of chairs gives a whole new level of comfort.

Though they joined Export Portal recently to expand their market further, the Glider Group has been in the market for 15 years. This has afforded them vast experience not only in what their audience is looking for but also in the best manufacturing practices. 

“Our production is the coordinated work of an experienced team of professionals,” Ignat Isayenko, Director of the Glider Export Department, said. “Through developing designs and builds and choosing practical upholstery of fashionable popular colors, our experts think through every detail. In the production of Glider chairs, we use modern equipment. Machinery work is alternated with manual sewing and assembly.” 

The Glider Group uses only highest-quality raw materials:

• Wooden parts are made of sustainable (FSC certified) birch plywood

• Easy-to-clean fabrics used for upholstery are made in the EU (OekoTex)

The Glider Group is currently setting up closed-loop production, so none of the processes are outsourced. This means you can track the quality of every item, from start to finish. All operations at the factory are automated to the maximum extent possible. In recent years, the company has specifically worked on the modernization and automation of its production. 

The Glider Group is looking to expand their company abroad and bring their high-quality rocking and glider chairs to the whole world. 

“Our local market share in Russia takes over 50% of the rocking chair segment,” Isayenko said. “There is great potential in the development and promotion of this product abroad...We are looking for partners in each country, and are aimed at [creating] a long-term relationship.”

They pride themselves on the new term of motion they’ve established into home furniture industry:

• Every chair has a signature range of motion

• Pendulum mechanism allows the seat framework to stay motionless while rocking, keeping the floor safe

• Every Glider chair comes in a set with ottoman that is also equipped with a pendulum mechanism and repeats the movement of the chair’s motion

Export Portal is proud to be the trusted trade hub for fantastic manufacturers like Isayenko and the Glider Group. They are a perfect example of the types of users we have on our website – businesses with great products, looking to share their culture and artistry with the world. We look forward to seeing the Glider Group’s future with Export Portal.

For a glider or rocking chair that defines comfort and modernity, check out the Glider Group on Export Portal!