The Power of Digital Platforms: How Businesses can Leverage Available Online Options to Interact with and Influence Consumers

With the marketplace becoming overly competitive by the day, businesses are forced to create profiles on different digital platforms. Apart from increasing their reach, these platforms surpass ordinary value chains and allow companies to generate new value. Today, many are transitioning from processes to embrace platforms in a bid to gain a competitive edge. 

The importance of platforms is demonstrated through studies released by Fortune 500 companies, of which some of the top and rapidly growing companies specialize in platforms. These include Facebook, Apple, Salesforce, and Google. Social media is one of the most robust digital platforms. Businesses can take advantage of the ongoing evolution of social media platforms to interact with customers and influence them to buy their brand. Social media is no longer just a socializing platform. It has fast become a useful tool for businesses regardless of their size. 

Many entrepreneurs are yet to recognize the potential of social media marketing. Some of them venture into the social media scene expecting to promote brand awareness and attract more customers instantly. However, it’s worth noting that things hardly work out this way. Entrepreneurs need determination and persistence for their businesses to succeed in online platforms. Let’s discuss how to use social media to enhance your brand’s customer purchasing choices. 

Modify Social Conversations

Studies suggest that while many Americans utilize social media platforms, only 5% admit that these platforms have an impact on how they make purchasing decisions. A tremendous 62% of this group says social media has zero effect on their choices. Why is this the case? While entrepreneurs think they can leverage social media to interact with, influence, and even change how customers think, some challenges abide. 

One of the most significant challenges businesses face is establishing how to utilize social media platforms according to customer expectations instead of how the company wants to. Consumers leverage social media to converse and connect. For businesses to influence social media users, they need to modify the conversation and interact fully with their existing audience. Companies should strive to encourage their consumers to endorse their brands. 

Once your audience on social media is convinced that you’re sincere and trustworthy, they will easily interact with your brand. Beware, however, if they realize you intend to market to them, they’re likely to either block or hide your content from their feeds. For your brand to succeed on social media and other online platforms, you need to create emotional connections through excellent service, ultimate customer experience, and captivating conversations.

The Power of Export Portal

Do you have difficulties connecting with local and international audiences? Are you looking forward to the day your brand will be recognized far and wide? If you answered in the affirmative, worry no more. Export Portal is willing to assist you in achieving your dreams. 

We are trustworthy, efficient, and work with a group of experts. They collaborate with you to analyze your challenges and devise a functional strategy to drive your brand’s performance. Our experts are here to help you not only enter the international trade world with ease but give you all the tools you need to develop a captivating online presence. Register for free today!